This is a huge missed opportunity: Photo posts that include a link generate far more clicks than text and link posts. 84% more according to this source.
The most successful way to share a link on Facebook is to post a photo with a short relevant text and the link.
- Use a call to action such as "Click here" or "View website" to focus attention on the link.
- Post the naked link rather than a shortened form
Photos are the best way to generate engagement on Facebook as they grab attention and have the highest interaction rate. Click here for a source of quality Gran Canaria images for social media and web use.